Before the pandemic, I worked as a freelance designer and photographer. When my projects stopped, I took that moment to reflect on what I truly wanted to build and where my creativity feels most at home.

That’s how Vasenza Living started. An online home decor brand where I bring together my passion for design, photography and interior styling with my Indonesian roots. I wanted to create something that feels warm, personal and meaningful, not just another webshop, but a brand with a story.

I built the brand completely from scratch. From concept development and branding to visual identity, e-commerce setup, product sourcing and marketing, I led every part of the process. Customer experience has always been at the core: how the brand feels, what it communicates, and how every touchpoint aligns with that vision.

This project shows not only my creative side, but also that I can think beyond visuals alone and turn an idea into a strong, thoughtful brand from start to finish.