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Role
Brand Designer • Creative Director • Photographer • Content Creator • Interior Stylist
Services
Brand Strategy • Visual Identity • Photography • Content Creation • Interior Styling • Social Media • Print Design • Website Design • Customer Experience
Year
2019
Nova Hair & Beauty relocated to a new salon in the heart of Utrecht. I was responsible for creating a complete brand experience that connected the salon's Indonesian roots with a calm, welcoming atmosphere.
Rather than designing just a logo, I developed the visual identity, interior styling, photography, printed materials, website and social media. Every detail was designed to tell the same story and create a consistent experience from the moment clients discovered the salon until they walked through the door.
Even today I continue creating content for Nova Hair & Beauty, helping the brand stay consistent across Instagram and TikTok.
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