I was responsible for Licentrix’s visual identity. I had read the briefing before hand, and for that reason I asked Licentrix about their requirements. During the first meeting, I also asked them if they already have done anything in the past with regard to their online or offline marketing. I also thought it was important to know their wishes, how they envision it, and what inspires them. The client indicated to make the designs minimalistic and luxurious like the brands Chanel, Apple and Porsche. As a result of this information, I made a mood board and compiled a color palette from it. After that, I sought inspiration for the logo, experimented with different fonts, and made visuals for their socials. The final result can be found below.